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TikTok Offers Viewers Control to Reduce AI-Generated Media in Their Feeds

Users will soon have a fresh option that permits them to reduce the volume of AI-created videos appearing in their streams. This move comes as the service disclosed that it now features in excess of 1 thousand million AI-generated clips.

Testing and Rollout

This change is being tested over the following weeks before a full-scale launch. This shift aligns with a increase in AI content, driven by new video-generation tools.

AI Content on Other Platforms

Studies have shown that nearly one in 10 of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A considerable share of this material is classified as mass-produced AI material, a label for substandard, mass-produced content that is typically illogical or surreal.

Our research shows that a lot of users enjoy content made with AI tools, ranging from AI artwork to educational videos, and we aim to give people the ability to adjust the amount of that, based on their own likes,” commented a company executive.

Volume and Proportions

The platform shared that there are now over a billion videos on its service labeled as AI-generated. Overall, over 100 m videos are submitted to the platform daily, making AI content a minor portion of its total content library.

How to Adjust Settings

Users will be capable of decrease or raise the level of AI-generated videos they see by opening the “manage topic” setting in the platform and selecting “AI-generated content”. Further subjects that can already be adjusted under the tool encompass politics, clothing, aesthetics, and movement.

Content Labeling and Policies

Its policies oblige content makers to tag “realistic” AI-generated content, and it bans dangerous deepfakes of public figures or crisis events. Any believable artificial content that is not labeled can be removed under its user guidelines.

In addition, the platform will from now on apply an “AI-made” tag to content made using its proprietary AI systems, or identified by an cross-platform project for spotting AI-generated material. This step is designed to help prevent users from trying to circumvent the tagging system.

Educational Initiatives

TikTok is also introducing a $2 million educational fund for professionals and institutions to develop informative material about ethical AI use. This program will benefit educational bodies specializing in training coding and technology.

Platform Protection

TikTok has supported its moderation strategy, following controversy over proposals to make redundant a large number of safety staff in Britain. It is planning to cut hundreds of positions in its content moderation department in London, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.

A senior executive stated that people-led review would remain essential, but automated tools can protect employees by filtering out the most graphic content ahead of it gets reviewed by people. TikTok stated a notable drop in explicit and harmful content reviewed by safety staff over the previous year due to the use of its machine learning processes.

We believe it is crucial to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is making a difference work at speed.”
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About the author

Natalie Collier

A tech enthusiast and cultural commentator based in London, Elena writes about digital innovations and societal trends with a keen eye for detail.

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